Thesis Survey Questionnaires You must be 18 or older to participate. Do you meet the requirements and want to participate in this study? Yes No Thank you for your interest, but only participants 18 years or older can take part in this survey. Click here to go back. Part I. Demographic Profile All blanks, except those marked optional, must be completed to submit. Your Name (Optional) Email (Optional)Age(Required) 18 - 24 24 - 35 Over 35 Gender(Required) Male Female Other Marital Status(Required) Single Married Divorced Widowed Income(Required) Less than $30,000 $30,000 - S58,000 $58,000 - $94,000 $94,000 - $153,000 S153,000 or more Education(Required) High School Some College College Degree Please select the total number of children in your household who are 17 years old or younger by selecting the appropriate number from the options provided(Required) 1 2 3 or more Part II. Factors Influencing Customer Acquisition and Conversion Please read and follow the instructions for each statement. All the responses are in response to their impact on a photographer’s ability to acquire and retain customers. Remember there are no wrong answers. This is all about your preferences. A. Online PresenceThis is the most important question of the survey. We need your honest feedback on whether our website, www.BrightFocusPhotography.com, is user-friendly. Please take a few minutes to browse the site thoroughly. The first three questions below will confirm that you visited the website and are qualified to answer the final two questions. Your input is highly valuable to us, and we appreciate you taking the time to provide detailed feedback! As you scroll through the website, www.BrightFocusPhotography.com, two icons will appear at the bottom left of the page. Select the two icons you observed from the options below:(Required) Chat Home Phone Search Email You can visit the website here to view the icons at the bottom left of the page. Select the phrase found in the slogan on the Senior Homepage:(Required) End of an era The next page Senior pictures High school memories The phrase can be found on the Senior Homepage. See the page here. Select the starting price for the Family package. This price is listed on the "Bright Focus Families Contact Us" page(Required) $999 $395 $500 $99 You can find the starting price for the Family package on the Bright Focus Families Contact Us page. Device Used(Required)- Select Device Used -MobileTabletDesktopPlease select the response that best represents your opinion for each question.The website is easy to understand and navigate.(Required)Strongly agreeAgreeDisagreeStrongly disagreeThe website is visually appealing.(Required)Strongly agreeAgreeDisagreeStrongly disagreeThe quality of the website’s images reflects professional photography standards.(Required)Strongly agreeAgreeDisagreeStrongly disagreePlease rank the following factors in order of importance when selecting a photographer. Drag and drop each item to rearrange them, with the most important factor at the top and the least important at the bottom.WebsiteFacebook - PageFacebook – # of FollowersTwitter PageTwitter – # of FollowersInstagram PageInstagram – # of FollowersTiktok PageTiktok – # of Followers(Required) B. Content Marketing StrategyPlease rank the following factors in order of importance when selecting a photographer. Drag and drop each item to rearrange them, with the most important factor at the top and the least important at the bottom.Website – PortfoliosWebsite – ReviewsFacebook – AdsFacebook – PostGoogle – AdsTwitter – PostInstagram – PostTiktot – PostYoutube – VideosPromotions – Discounts(Required) C. Customer Reviews and TestimonialsPlease rank the following factors in order of importance when selecting a photographer. Drag and drop each item to rearrange them, with the most important factor at the top and the least important at the bottom.Reviews – Total NumberReviews – Negative ReviewsReviews – Response to Negative ReviewsTestimonials – Email Thank You NotesTestimonials – Social Media, Thank You NotesTestimonials – Online Videos(Required) D. Influencers (Family, Friends, Peers, Celebrity)Please rank the following factors in order of importance when selecting a photographer. Drag and drop each item to rearrange them, with the most important factor at the top and the least important at the bottom.Personal Referrals – FamilyPersonal Referrals – FriendsPersonal Referrals – Former CustomerCelebrity Referrals – Social Media InfluencerCelebrity Referrals – Actor, Sports hero, etc.(Required)
